Starter is designed for businesses that need a clean, professional website with up to four core pages and light monthly updates to keep information current. Growth includes everything in Starter, plus a structured content system (CMS) that allows projects, services, or blog content to be added and expanded over time without rebuilding the site. If your site will stay relatively simple, Starter is ideal. If you plan to showcase ongoing work or evolve your services as you grow, Growth is built for that.